Financial services
for the Latino market
About
We are a privately held company focused on the financial services industry. Our independent financial services organizations provide a full line of insurance and mortgage portfolio products to the primarily Latino market.
Portfolio
Companies
Sierra Mortgage Capital, LLC is a closed loan mortgage conduit that acquires first lien residential whole loans from approved mortgage bankers and retail lenders nationwide.
Sierra Lending Group, LLC is a Houston, Texas-based retail residential mortgage originator specializing in products that serve the Latino market in Texas.
Sierra Lending Corporation is a California-based retail residential mortgage originator specializing in products that serve the Latino market in California.
Sierra Insurance Services, LLC is a Houston-based insurance agency specializing in life insurance products that cater to the Latino market.
Team
John F. Sexton
Founder
Prior to co-founding the Sierra group of companies (above), Mr. Sexton was the Founder and Chief Executive Officer of Oasis Bank, SSB. Oasis was a startup state savings bank (later sold to Spirit Bank of Texas) created to provide a full line of banking and financial products and services to high net worth, predominantly Latino customers throughout Texas. Prior to Oasis, Mr. Sexton was Founder, President and Chief Executive Officer of Empire Mortgage Corporation (est. 1999) and Oasis Insurance Services, Inc (est. 2002) – financial services companies serving the Latino community (both sold to Oasis Bank). Mr. Sexton has over 25 years of experience in banking including originations, investment sales, loan sales, debt placement, equity, structured finance and loan servicing. He received his Bachelor of Arts degree in Economics from the University of Texas at Austin.
Charles T. Ferdin
Founder
Prior to co-founding the Sierra group of companies (above), Mr. Ferdin was Chief Operating Officer / Executive Vice President of Oasis Bank, SSB where he was responsible for directing all operational activities of this Houston, Texas based financial institution. Mr. Ferdin was instrumental in developing and implementing Oasis’ business strategy and was heavily involved in the day to day loan underwriting and approval process. Before joining Oasis, Mr. Ferdin was the Regional Operations Manager responsible for operations for The Laredo National Bank. Prior to this, he was a senior executive for several community banks where he also served as Secretary to the Board of Directors, Advisory Director, and various internal committees including Loan Review and Compliance.
Craig Haack
Founder
Prior to co-founding Sierra Financial Holdings and Sierra Mortgage Capital, Mr. Haack founded Ascendant Capital, LLC (est. 2011 & still active). Ascendant Capital is a private investment and advisory company that acquires and manages residential whole loan assets. Prior to Ascendant Capital, Mr. Haack was SVP of Whole Loan Sales and Trading at Steel Mountain Capital from 2010-2011, where he was responsible for creating the whole loan scratch and dent trading strategy as well as train members on the trading desk. Prior to Steel Mountain Capital, Mr. Haack was VP of Whole Loan Sales and Trading from 2009-2010 at Interactive Mortgage Advisors and was responsible for building out the whole loan trading desk and strategy. Prior to IMA, Mr. Haack was a co-founder and Managing Partner at Strategic Acquisitions Group from 2007-2009. SAG was a private investment and advisory company that acquired and sold over $30 million of REO properties. Prior to SAG, Mr. Haack was at HP Financial Corp from 2004-2006 where he was the Chief Operating Officer. HP Financial Corp was a small correspondent lender that specialized in Non-Conforming and Alt-A loan products. Mr. Haack has over 20 years of experience in mortgage lending operations, investment & asset management, whole loan sales and trading, capital markets and loan servicing.